Do you ever feel like you’re not good enough to share your tips, advice and industry perspectives?
Feel like you don’t have the degrees, credentials or achievements to position yourself as an authority in your field?
Newsflash: Most experts are overrated.
Ten years ago, I wish someone had uttered these words to me:
“Kandia, you don’t need to be an expert. All you need to be is 2 – 3 steps ahead of someone to teach them something. Teach from your level of experience and make sure you’re transparent about your limitations when it comes to your skills.”
Now, don’t get it twisted, I don’t want a lawyer who hasn’t passed the bar exam to represent me.
And of course, I don’t want a doctor who has not passed her exams to perform surgery on me.
But here’s the thing,
- During my junior year in college, I hired an Algebra tutor who happened to be a freshman. I’m no math scholar but I passed my class with a B-. (WooHOO)
- When my website was hacked I hired a self-taught developer. My website was back up and running in 24 hours.
- While writing for a major publication, I interviewed a 14-year-old successful beauty entrepreneur about tips for juggling your business and personal life. The article went viral.
Get where I’m going?
You don’t need to be an expert to package your expertise into products and services.
You don’t need to be an expert to write a book.
You don’t need to be an “expert” to turn your expertise into money-making opportunities like consulting work, media attention or paid speaking engagements.
The reality is people don’t pay for your skills, they pay you to solve their problems.
Most people want to hear about or learn from your direct experience.
So from now on, think of your expertise as problems you can solve for a specific audience.
Ready for next level success?
Choose one area of specialization such as personal finance for single parents. Then take stock of your skills, interest, and experiences gained over the last few years.
Use the 6 questions below as a guide to help you uncover ways you can position yourself as an industry authority.
- What are 5 things you wish you would have known about when starting ______________?
- What’s the #1 mistake people make when _____________________.
- What are the common misconceptions people have about _______?
- What’s the lesson that took you the longest to learn?
- Looking back 3 – 5 years ago, what are 3 resources or tools you wish you would have known about __________?
- What are 3 things people overlook or get wrong about __________?
By the way, if you’re ready to get serious about turning your expertise into a business, OR positioning yourself for speaking engagements and media attention, my online visibility master class starts on September 6.
Interested? Email me directly at firstname.lastname@example.org