Market and Promote Your Work

The Most Powerful Way To Market Your Work

Posted on Posted in Career

“You can’t do it alone.”This is one of the hardest truths you’ll ever have to accept in life—especially if you’re looking to build a successful business or rewarding career.

The reality is it takes a“tribe,” or a group of like-minded people who can help spread the word about your work around the world. 

Although the concept of tribes is nothing new, now more than ever in a noisy digital world, finding and leading a tribe is a game-changing boss move.

In fact, you probably witness tribes in action all day every day. 


From Garret popcorn and Spanx to the infamous Kindle, when Oprah talked about new products or services, she introduced the business to gazillions of people (her tribe) around the world. Next thing you know, the products were selling like crazy. 


Thankfully,  the same principle applies to you and me. The process is pretty simple and straightforward: Build trust with an audience. Guide them in their work by consistently providing actionable advice, and inspiration which helps them achieve their goals and desires. 


And the good news is you don’t have to build a tribe from scratch. Seth Godin, a marketing expert who coined the term, summarized the process perfectly: All you have to do is find people who are already connected and show up consistently to lead them by helping them to achieve their goals.


Ready to show your work to thousands of followers? Check out the steps below.  

STEP 1: Find Your Tribe

  • Search values, interest, and topics via online social networking sites such as Twitter, Instagram, LinkedIn, Facebook Groups, and Periscope and follow people of interest.
  • Search BuzzSumo for Influencers. Influencers have an established voice and social media presence. By following them, you can connect with like-minded people, stay on top of trends in your area and understand your tribe’s needs and desires.

STEP 2: Engage Your Tribe 

  • Join or start a Facebook group to connect with like-minded people. Share your expertise, experiences, tools, and relevant articles so you can build your credibility. 
  • Participate in Twitter Chats to find people with like-minded interests, learn from them and share your perspectives. Twitter chats are moderated discussions that use a relevant hashtag for a certain topic (e.g. #Twitter Chat, #BEBizChat). Twitter chats are also great ways for boosting your online visibility.
  • Host your own event– Plan a small meetup, virtual summit, or conference around common challenges faced by people with similar interests. 
  • Tell your story about a 
  • Solicit advice from Facebook or LinkedIn group members. 
  • Document before you create – Take your followers behind the scenes of your work (e.g., traveling to an event, creating an event flyer, preparing for an interview, sewing a dress for a client)
  • Create opportunities for helping them connect to others in the group. 
  • Survey your audience about their challenges, desires, industry trends and hot topics.
  • Entice your community with teasers about your upcoming product or service launches. 

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STEP 3: Nurture Your Tribe 

  • Nurture your relationships with followers and industry influencers by reading and sharing their articles, commenting on their updates, and engaging in conversations.
  • Be consistent – use a social media calendar scheduling tool  (e.g., Hootsuite, Buffer, CoSchedule) to promote and market your work across channels, 

I published parts of this article for Black

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