How to Promote Yourself on Social Media Without Feeling Like You’re Bragging

Posted on Posted in Career, Entrepreneurship

I’ll let you in on a little secret:

Embarrassed.

Weird.

Guilty.

Fear of sounding conceited or arrogant.

 

This is me on any given day when I have to promote my services, press features or speaking engagements.

 

But I’ve learned a few key ways to talk myself into Tweeting, Instagramming, Facebooking (Yes these are made up words by yours truly) and talking about the work that I do:

  1. My success is not about me.
  2. My services are not about me.

 

Promoting yourself in the digital age can feel downright sleazy and self-serving for many people. But if you’re an entrepreneur looking to attract customers or an employee ready to advance to the next level in their career- selling yourself is critical for your survival and success in the world.

The bottom line is no one will invest in you if you’re invisible. A few weeks ago, I posted a semi-rant about women and negotiation on Instagram, Facebook, and Linkedin.  Two days later, I received an email about conducting a 1-day Negotiation workshop.  So let me repeat: no will invest in you if you are invisible. 

 

Here are 4 ways to get over your fear of self-promotion:

 

1. Take the focus off of you – Attach your accomplishment to your mission. For instance, let’s say you received an award for your recycling efforts; you could connect the award to your vision or mission.

 

“I’m passionate about saving the planet, so receiving this award means we’re one step closer to making companies recycle around the world.”

 

2. Develop a helping mindset by adding a teachable moment to your announcement – For instance, if you’re sharing an accomplishment or significant achievement, share the back-story, struggle or personal setbacks which could help someone overcome their fears. Think about it this way, what words of encouragement could’ve helped you before you accomplished your goal? For instance, were you overlooked before achieving success? Did you face any rejection? What self-limiting beliefs did you have to overcome to succeed?

 

3. Use the 80/20 rule when it comes to sharing your accomplishments – Don’t overdo it. While 80% of your social media content should be focused on the interest and needs of your audience, you can use 20% to promote your business, events, achievements, awards, etc.

 

4. Show, don’t (just) tell – With the growing popularity of Live video, and Facebook/Instagram stories, you have a great opportunity to show your life behind the scenes. For instance, you could share a video of yourself speaking at an event, ask a customer to do a 30-second video testimonial, or show your production process.

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